In today's fast-paced digital marketing landscape, the effectiveness of B2B campaigns can make or break a company's success. To help you...

Maximizing B2B Marketing Success: Unveiling the Power of Adobe Marketo in Your Campaigns

In the competitive landscape of marketing, data reigns supreme. Marketers are constantly seeking innovative ways to harness the power of...

Decoding Deep Learning vs. Machine Learning: Unveiling the Distinctive Elements

Types of artificial intelligence—weak AI vs. strong AI

Artificial intelligence is therefore a copy of human intelligence. It aims at reproducing the human brain’s functions.

Artificial Intelligence for IT operations (AIOps) is a new way to address changing user and IoT requirements

dual zone CDP approach explained

Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

Moving from UA Settings Variables to GA 4 Configuration Tags in GTM: Overview and Benefits

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance....

If you use Google Sheets regularly, you may have already discovered its versatility and usefulness for a wide range of tasks. But did you...

In Google Analytics, an audience is a group of users from your site and/or app who have generated similar behavioral data or who share demog

Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorations Custom...

Chat GPT has been generating a lot of excitement in the tech industry for its ability to produce natural language that is almost...

Think about the last time you purchased a computer online. Your research process was probably something like this: Google searched, “The...

About the Google Analytics 4 Event tag An event allows you to measure a specific interaction or occurrence on your website or app. For...

Google Tag Manager allows you to set up and manage GA4 events all in one place. To send event data from Google Tag Manager to GA4, you...

[UA→GA4] Tips for switching from analytics.js to gtag.js About the gtag.js snippet If you use analytics.js for your current Universal...

Getting started with the Google Analytics 4 Property