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Sep 92 min read

Mastering Adobe Marketo: A Step-by-Step Guide to B2B Campaign Success

In today's fast-paced digital marketing landscape, the effectiveness of B2B campaigns can make or break a company's success. To help you...

Sep 72 min read

Maximizing B2B Marketing Success: Unveiling the Power of Adobe Marketo in Your Campaigns

Sep 73 min read

Unlocking the Potential: Implementing AI in Customer Data Platforms for Marketers

In the competitive landscape of marketing, data reigns supreme. Marketers are constantly seeking innovative ways to harness the power of...

Oct 22, 20232 min read

Deep learning vs. machine learning

Decoding Deep Learning vs. Machine Learning: Unveiling the Distinctive Elements

Oct 22, 20233 min read

Types of artificial intelligence—weak AI vs. strong AI

Oct 22, 20232 min read

What is artificial intelligence?

Artificial intelligence is therefore a copy of human intelligence. It aims at reproducing the human brain’s functions.

Oct 2, 20231 min read

What is AIOps?

Artificial Intelligence for IT operations (AIOps) is a new way to address changing user and IoT requirements

Oct 2, 20235 min read

The Dual Zone Manifesto: An approach to CDP that goes beyond “Hybrid”

dual zone CDP approach explained

Jun 25, 20233 min read

Sessions in Google Analytics 4: What Are They and Where Can You Find Them?

Jun 25, 20232 min read

Moving from UA Settings Variables to GA 4 Configuration Tags in GTM: Overview and Benefits

May 7, 20238 min read

100+ ChatGPT prompts you can’t miss to try out in 2023

As a digital marketing agency, staying ahead of the curve and providing top-notch services to your clients is of utmost importance....

Apr 29, 20234 min read

How to Install Chat GPT for Google Sheets - Use GPT AI in Sheets

If you use Google Sheets regularly, you may have already discovered its versatility and usefulness for a wide range of tasks. But did you...

Apr 24, 20235 min read

Introduction to Audiences in Google Analytics

In Google Analytics, an audience is a group of users from your site and/or app who have generated similar behavioral data or who share demog

Apr 24, 20234 min read

Custom Dimensions and Metrics in Google Analytics 4

Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorations Custom...

Apr 8, 20235 min read

Chat GPT Explained in 5 Minutes | What Is Chat GPT ? | Introduction To Chat GPT |

Chat GPT has been generating a lot of excitement in the tech industry for its ability to produce natural language that is almost...

Apr 8, 20239 min read

What is a Customer Data Platform? CDPs Explained

Think about the last time you purchased a computer online. Your research process was probably something like this: Google searched, “The...

Apr 5, 20233 min read

[GA4] Set up Google Analytics 4 events with Tag Manager

About the Google Analytics 4 Event tag An event allows you to measure a specific interaction or occurrence on your website or app. For...

Apr 5, 20233 min read

Setting up the Google Analytics 4 Property with Google Tag Manager

Google Tag Manager allows you to set up and manage GA4 events all in one place. To send event data from Google Tag Manager to GA4, you...

Apr 5, 20236 min read

Setting up the Google Analytics 4 Property with gtag.js

[UA→GA4] Tips for switching from analytics.js to gtag.js About the gtag.js snippet If you use analytics.js for your current Universal...

Mar 26, 20238 min read

Getting started with the Google Analytics 4 Property