Introduction to CM360 and Uses (DoubleClick Campaign Manager)
Google Campaign Manager 360 is an ad management tool that helps manage all Google campaigns. It allows you to create and manage multiple ...
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Mar 26, 20235 min read
Introduction to Programmatic Advertising | What is Programmatic Advertising?
Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process...
Jan 28, 20214 min read
What is Demand Side Platform (DSP)?
Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand...
Jan 25, 20213 min read
What is Native Advertising? Elements and Contextual vs Native Advertising
Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored Post, or...
Jan 25, 20213 min read
What is Real Time Bidding (RTB)? How Does RTB Work?
Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps...
Jan 25, 20214 min read
Advantages and Disadvantages of Real Time Bidding (RTB)
Real Time Bidding (RTB) technology enables the advertisers and publishers to buy and sell their inventory programmatically. Considering...
Jan 25, 20212 min read
What is Third Party Ad Server?
The third party ad server is a web server that hosts the ads and help the publisher to deliver the ads directly on the websites and...
Jan 25, 20213 min read
How Does an Ad Server Works?
Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their...
Jan 25, 20212 min read
Advantages and Disadvantages of an Ad Server
Ad server is the server that is being used to manage the ads that is displayed on the various web pages or the multiple websites. Most of...
Jan 25, 20213 min read
Real Time Bidding (RTB) Auction Types
There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will be decided by the platform...
Jan 25, 20213 min read
What is Data Management Platform (DMP)? How Does DMP Work?
Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP, DSP, Ad...
Jan 25, 20212 min read
What is an Ad Server?
Ad server is a web server that stores the online ads and deliver it on the various ad slots on the linked websites, social media...
Jan 25, 20213 min read
What are Online Advertising Metrics and KPIs
Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics....
Jan 25, 20213 min read
What is Digital Ad Operations?
Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and...
Jan 25, 20213 min read
What is a Sell-Side Platform (SSP)? How Does It Work?
Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss...
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