Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored Post, or...

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps...

The third party ad server is a web server that hosts the ads and help the publisher to deliver the ads directly on the websites and...

There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will be decided by the platform...