What is Native Advertising? Elements and Contextual vs Native Advertising
Native Advertising is form of paid advertising which blends with webpage content. You might have noticed a post with Sponsored Post, or...
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Jan 25, 20213 min read
What is Real Time Bidding (RTB)? How Does RTB Work?
Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps...
Jan 25, 20212 min read
What is Third Party Ad Server?
The third party ad server is a web server that hosts the ads and help the publisher to deliver the ads directly on the websites and...
Jan 25, 20213 min read
Real Time Bidding (RTB) Auction Types
There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will be decided by the platform...
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