Google Campaign Manager 360 is an ad management tool that helps manage all Google campaigns. It allows you to create and manage multiple ...

Programmatic advertising uses automated technology and algorithmic tools for media buying. The term programmatic relates to the process...

Online advertising is not about placing ads on the websites to reach the targeted audience. It has introduced platforms such as demand...

Online advertising has evolved as and when the technology improved and publishers are enable to serve the interactive ads on their...

Ad server is the server that is being used to manage the ads that is displayed on the various web pages or the multiple websites. Most of...

There are three basic auction types that we can see in Real Time Bidding (RTB) where the auction model will be decided by the platform...

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP, DSP, Ad...

Online advertising metrics and KPIs are key essentials whether you are running a paid advertising or simply tracking the website metrics....

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and...

Sell-side platform (SSP) is technology which connects the publishers to relevant advertisers through ad exchanges. Let’s discuss...