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Jun 25, 20233 min read
Sessions in Google Analytics 4: What Are They and Where Can You Find Them?
Sessions in Google Analytics 4: What Are They and Where Can You Find Them?
Jun 25, 20232 min read
Moving from UA Settings Variables to GA 4 Configuration Tags in GTM: Overview and Benefits
Moving from UA Settings Variables to GA 4 Configuration Tags in GTM: Overview and Benefits
Apr 24, 20235 min read
Introduction to Audiences in Google Analytics
In Google Analytics, an audience is a group of users from your site and/or app who have generated similar behavioral data or who share demog
Apr 24, 20234 min read
Custom Dimensions and Metrics in Google Analytics 4
Create dimensions and metrics from event parameters and user properties so you can easily access data in reports and explorations Custom...
![[GA4] Set up Google Analytics 4 events with Tag Manager](https://static.wixstatic.com/media/3bcb35_e22c0d7af8c94e36a480e1c5e83ed103~mv2.jpg/v1/fill/w_799,h_600,fp_0.50_0.50,lg_1,q_90,enc_auto/3bcb35_e22c0d7af8c94e36a480e1c5e83ed103~mv2.jpg)
Apr 5, 20233 min read
[GA4] Set up Google Analytics 4 events with Tag Manager
About the Google Analytics 4 Event tag An event allows you to measure a specific interaction or occurrence on your website or app. For...
Apr 5, 20233 min read
Setting up the Google Analytics 4 Property with Google Tag Manager
Google Tag Manager allows you to set up and manage GA4 events all in one place. To send event data from Google Tag Manager to GA4, you...
Apr 5, 20236 min read
Setting up the Google Analytics 4 Property with gtag.js
[UA→GA4] Tips for switching from analytics.js to gtag.js About the gtag.js snippet If you use analytics.js for your current Universal...
Mar 26, 20238 min read
Getting started with the Google Analytics 4 Property
Getting started with the Google Analytics 4 Property
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